There are several articles written on SEO and very few on Video SEO; why? The reason is earlier search engines were fighting to deliver better content but now, when the winner Google has captured almost 80% of the English speaking market, is trying to enhance its services for better user experience.
Video is certainly one of these upcoming offered search services. After Text content became popular for Free and Paid Search results, Google started enhancing free image search and social media presence. Now it is Video, in queue. Most of the users are now more interested to watch interesting video and learn rather reading less interactive text. Video social media sites like Youtube.com, Metacafe.com etc are already running on top but now popular search engines has developed new technology for displaying optimized videos in search result pages.
What is Optimized Video result? Optimized Video result or video SEO is that in which a search engine shows Videos in search result listing. In this process only relevant videos are listed in search results. But search crawler cannot read Video content then how it reads the video relevancy? The solution for that is; the crawler would read a video sitemap (which will have keywords and description etc.) and surrounding web page text content of that Video. So, it is now more technically advanced and effective way to understand the relevancy for non-human but smart search crawler. How Video can get better ranking search engine results? This can be done by tech professionals or subject matter experts. There are a lot agencies or professionals offering these services as low budget. But before hiring any agency to optimize a business video, always take expert advice. Who would be beneficial for this search engine enhancement of Video results?
The professionals who teach "How to do" and create video tutorials as well and also Small businesses; who have limited budget for TV and Media ads but still want more customers or buyers. What are you waiting for? Go and start learning more OR if you are busy then approach a highly professional video production and marketing service provider who can create a great short video for your business and optimize for search engines so that the customers can reach you from another New Media.
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